For those who are still in the dark about Bubbleology, it’s an exciting new café concept serving bubble tea, a selection of delicious fruit flavoured iced teas, brewed fresh and shaken over ice like a (non-alcoholic) cocktail. With it’s initial launch in Soho and second site at Harvey Nichols in Knightsbridge, the media buzz and social media activity has helped create a sensational launch for the brand.
Inspired by the exacting process behind producing the perfect cup of bubble tea, Mystery conceived the name and defined the strategic brand vision to promote the fun nature of the product through a brand with a vibrant, kitsch and pseudo-scientific character.
Check out the official Bubbleology website at: www.bubbleology.co.uk
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